Over the past decade music videos have slowly died out, but there are still some creative videos being produced, albeit on smaller budgets. One video that caught my eye was for The Dead Weather's "Treat Me Like Your Mother". The video has a simple yet creative story, that is a bit of a mystery till about 3/4 of the way through the song. A minimal amount of special effects, help the video achieve a gritty realism. It goes without saying, but it also helps that the song is great.
I was slightly surprised to see the video was directed by the talented young british filmmaker, Jonathan Glazer. If you haven't seen either of his feature films I highly recommend checking out both Sexy Beast and Birth.